Personalised Co raises primary capital to accelerate growth

I am excited to announce that we are raising capital to further our mission in supporting & inspiring people to be healthier through more convenient, sustainable and personalised daily nutrition.  

The team and I have been incredibly focused on delivering our mission and we are now poised for exceptional growth. We have established our core team and support partners, combined with unique market insight from experienced strategic advisors. The market is growing, the team is ready and the time is right.   

 We are a revenue generating and operating business :

- Founded in 2019

- £252k Revenue in 2021

- D2C model providing subscription supplements

- 85k community (46k+ instagram following)

- 4.3 Trustpilot (c.1000+ reviews) 

- B2B model - Listed on Zapp + GoPuff launches March 2022

- New Head of Product & Science team member with over 15 years experience  

- Licensed member of QFZ 

- Strong strategic team of advisors 

We have an integrated marketing team ready to grow: 

- Support partners: Performance by Highrise & Email by Nova 

- Internal Head of E-commerce Nathan Cassels 

- Design UX & Brand by Footwork  

Our exciting roadmap to improve customer relationship:

- New Website Launch

- Native App V1 Launch 

- 2 New product launches for 2022

- Labs launch (Blood & DNA testing) 

 

Capital raise:

We are raising primary capital of up to £400k (EIS eligible) to accelerate our growth plans - if you are interested in participating please get in touch invest2022@personalised.co 

 

 

*Appendix

Why is the market ready?  

The supplements market is growing, predicting a 13.2% category rise by 2025.

75% of people currently browse aisles with little intel to determine which products they need. 65% find spending time online looking for information tiring and unproductive and 62% find daily rituals very important in the journey to better health and wellbeing (Mintel 21 report).

 

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